Geely Holding Company now owns Meizu

Meizu, a Chinese smartphone company, was once a key market participant, offering alternative and more appealing options than its competitors.

However, with the development of Chinese competitors such as Xiaomi, Meizu has failed to make the same worldwide impact. According to a report, Wuhan Xingji Meizu Technology Co., Ltd., a holding company of Geely, has become the sole shareholder, allowing the brand to strive to return to the scene.

The much-needed move comes at a critical juncture for Meizu, which has faced significant difficulties in recent years. With new ownership, the company will be able to prioritise long-term growth and sustainability over short-term profits.

The new owners understand this and have invested heavily in strategic investments and developing new products to help the company stay competitive.