Flying Camera The Latest Release From Snapchat Company

The  Snapchat company describes a small yellow drone called the Pixie as a “free-flying sidekick” that can help people take selfies without a selfie stick. The gadget is available in France and US, where the rules for the use of drones are much softer than in the UK. It comes as several social media giants that are stepping up their hardware and Augmented Reality (AR) offerings. Pixy operates on its own, taking video as it fly’s, which is then wirelessly transferred and saved in the app. At the end of the flight selfie drone lands in your hand.

Snapchat has 300 million daily active users around the world. It claims to reach over 75% of people aged 13- 34 in more than 20 countries.

Snapchat is known for its Augmented reality  “lenses” on phone, which covers art on selfies or disort images directly in many ways.
In 2016, Snap launched camera-equipped glasses, sold as Spectacles – which further developed the mesmerizing Augmented Reality experience.

Evan Spiegel, CEO of Snapchat, predicted that Spectacles will one day be as ubiquitous as mobile phones but the company lost about $ 40 million on the device in 2017 “primarily related to unwanted inventory reserves and inventory purchase commitment cancellation charges”.

The company has since launched an updated AR version of Spectacles but they are not yet on sale.