Some cosmetics companies have chosen to remain silent in order to avoid the controversy.
Unilever’s Lakmé brand continues to offer a “Intense Whitening” face wash.
Amina Mire believes that the continued promotion of products claiming to whiten users’ skin demonstrates that non-Western markets remain too lucrative for multinational corporations to take meaningful action.
Many skincare companies promised to drop terms like “whitening” and “fairness” during the Black Lives Matter movement.
While these promises have been fulfilled in the West, customers in other parts of the world are still being sold products that associate beauty with whiteness.
L’Oréal’s Singapore platform continues to actively promote “powerful whitening” creams and serums.