IPL media rights for the years 2023-2027 sold for Rs. 48,390 crore
The Indian Premier League (IPL) media rights have been acquired by Star India, Viacom18, and Times Internet for a five-year period from 2023 to 2027.
In a series of tweets, BCCI secretary Jay Shah provided information about the deals. He revealed that Star India won the television rights for Rs 23,575 crore, while Viacom 18 won the digital rights for Rs 23,758 crore.
Star India also secured the IPL media rights for the 2017-2022 cycle in September 2017 with a bid of Rs 16,347.50 crore.
In terms of per-match value, the IPL is now the world’s second-most valuable sporting league.
The IPL’s media rights for the 2023-2027 cycle were distributed in four packages via an e-auction. Package A was for television rights, and it was awarded to Star India. Viacom 18 was awarded the digital rights for the Indian subcontinent as part of Package B.
Package C included digital rights to a select group of matches, including the opening game, final game, three play-offs, and weekend double headers – a total of 18-20 of the best matches from each edition over the next five years. The bid was won by Viacom.
Package D included the IPL’s overseas media rights for the next five years. Viacom and Times Internet are said to be joint winners.