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In 2022, mobile gaming is expected to surpass $136 billion

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According to a new estimate, mobile gaming already accounts for 61% of the overall gaming business and is expected to hit $136 billion in 2022, expanding 1.7x faster than the whole gaming market.

According to data.ai (previously App Annie) and the International Data Corporation, the global gaming business is expected to reach $222 billion in 2022. (IDC).

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In Q1 2021, people downloaded 45 percent more mobile games per week than they did before the pandemic, totaling over 1.1 billion games per week.

“We’re seeing more variety across gaming genres, which allows publishers to reach new audiences across decades and genders,” said Lexi Sydow, data.ai’s Head of Market Insights.

According to the research, consumers spent over $1.6 billion per week on mobile games on iOS and Google Play in Q1 2022, up 30% over pre-pandemic levels.

“Asia Pacific witnessed the greatest increase in market share for global consumer spending,” according to the findings.

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In Q1 2022, China led the way, with North America and Western Europe accounting for half of all mobile gaming spending.

“Studios and publishers should emphasise rewarded videos and playables,” said Lewis Ward, Director of Gaming and VR/AR, IDC. “Contextual data about gamers will become more important over time as Apple, Google, other vendors, and regulatory bodies in several key countries prioritise customer data privacy and security.”

Mobile game genre preferences are more diverse, with eight different subgenres represented in the top ten games.

“Core Games with real-time online elements like PvP (player-versus-player) or cross-platform play,” according to the research, “are among the most popular genres across the gaming spectrum like PUBG Mobile.”

In the United States, nearly half of the top mobile games by consumer expenditure are female, although Gen X and Baby Boomers have seen continuous growth in mobile game spending.

“Mobile is democratising the space and is now the key engine of digital game consumer growth,” Sydow said.

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